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Column is built for agencies and content studios that turn executive/client expertise into LinkedIn content across multiple accounts.

Bring in past writing, transcripts, interviews, articles, LinkedIn posts, press, and brand guidance. Column turns that material into a reusable voice profile and story bank your studio can write from.

Ideas and drafts are created from the client’s source material, voice profile, stories, and your studio’s own prompts and quality checks. Writers stay in control of every piece before it reaches the client.

Bundle drafts into a focused review cycle and send one link. Clients can approve, comment, or request changes, while revisions and unfinished work stay connected to the next cycle.

Yes. Connect LinkedIn to schedule or publish approved posts. Publishing history stays with the client, and supported LinkedIn connections can bring available performance data into the same workflow.

Run every client’s executive
voice from one place.

Give your team one system to capture source material, create grounded drafts, manage approvals, and publish with confidence.

Multi-client by design Get started in 5 minutes