Built for executive content agencies
Column gives agencies one place to capture a founder’s voice, turn it into grounded LinkedIn content, manage client review, and publish with confidence.
Keep sources, voice profiles, drafts, approvals, and publishing connected.
Column replaced three tools and finally gave our teams a shared understanding of what’s happening.
Source material lives in documents and calls. Drafts move through DMs. Feedback gets buried in email. The work slows down long before the writing does.
Give each writer the context and structure to manage twice the client work without sacrificing quality.
Reduce revision rounds with focused review links, clearer feedback, and client voice built into every draft.
Save each team member up to ten hours a week by removing manual handoffs and approval chasing.
Capture what a founder knows, turn it into grounded content, and move every draft from idea to approval without the spreadsheet sprawl.
Give every client a dedicated home for their voice, source material, content pipeline, review cycles, and publishing history.
Build a reusable voice from past writing, transcripts, interviews, articles, LinkedIn posts, press, and brand guidance.
Move from source-backed stories to ideas, hooks, and polished drafts without starting from a blank page.
The founder story is strong. Bring the customer moment forward and make the opening sound more direct.
Send a focused batch for approval and keep every comment, revision, and decision attached to the work.
The revised draft is ready to schedule for its planned publishing date.
Publishing history and available LinkedIn results stay attached to the client.
Collect sources, interviews, past writing, stories, and editorial guidance in one client workspace.
Develop ideas, hooks, and drafts using the client’s real expertise and reusable voice profile.
Ground the opening in the founder story from the interview.
Manage revisions, publish approved posts, and keep results connected.
The revised draft is ready to schedule for its planned publishing date.
Publishing history and available LinkedIn results stay attached to the client.
Keep the context, decisions, and delivery record together from the
first source through the published post.
Practical thinking on client operations, editorial systems, approvals, and the work behind consistent thought leadership.
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Contact usColumn is built for agencies and content studios that turn executive/client expertise into LinkedIn content across multiple accounts.
Bring in past writing, transcripts, interviews, articles, LinkedIn posts, press, and brand guidance. Column turns that material into a reusable voice profile and story bank your studio can write from.
Ideas and drafts are created from the client’s source material, voice profile, stories, and your studio’s own prompts and quality checks. Writers stay in control of every piece before it reaches the client.
Bundle drafts into a focused review cycle and send one link. Clients can approve, comment, or request changes, while revisions and unfinished work stay connected to the next cycle.
Yes. Connect LinkedIn to schedule or publish approved posts. Publishing history stays with the client, and supported LinkedIn connections can bring available performance data into the same workflow.
Give your team one system to capture source material, create grounded drafts, manage approvals, and publish with confidence.
Ground the opening in the founder story from the interview.