"Column lets us run executive voice for every client from one place — our writers focus on craft, and clients approve in a click."
Jonah Reyes
Managing Editor, Lede & Co.
The operating system for executive thought leadership.
Column is the client operating system for agencies that turn founder expertise into executive LinkedIn content.
Lede & Co.
Studio · 6 clients · 38 posts live this month
Search roster
+ New client
Clients
6 active
DM
Diego Marsh
Founder · Northwind
14 live
PK
Priya Kohli
CEO · Vantage Health
11 live
AW
Amara Wells
Founder · Cedar
9 live
JT
Jordan Tate
Managing Partner · Atlas
7 live
NB
Noah Bennett
Founder · Loom
5 live
DM
Voice profile
Diego Marsh
Founder, Northwind · ex-Stripe
Live
Diego's voice
Core profile · live
142 posts
Past writing
3 interviews
Voice & tone
Brand & bio
Guidelines
Transcripts
Podcasts · talks
Press
9 features
Do's & don'ts
Tone rules
Northwind
Vantage Health
Cedar
Atlas
Loom
Northwind
Vantage Health
Cedar
Atlas
Loom
Northwind
Vantage Health
Cedar
Atlas
Loom
Northwind
Vantage Health
Cedar
Atlas
Loom
Northwind
Vantage Health
Cedar
Atlas
Loom
Northwind
Vantage Health
Cedar
Atlas
Loom
Everything your studio needs to run executive voice at scale
Column gives agencies one place to capture a founder's voice, turn it into grounded drafts, and ship approved content — without the spreadsheet sprawl.
Voice profiles
Distill how each founder actually sounds into a reusable voice your whole team writes from — so every draft reads like them, not like AI.
Grounded story ideas
Generate ideas anchored to real sources and proof points. Every idea traces back to something the founder actually said or did.
Drafts in their voice
Turn an approved idea into a publish-ready LinkedIn draft your team can refine in minutes, not hours.
Client reviews
Send each batch of drafts as one review link on a predictable cadence. Clients approve or comment in minutes, and carry-over keeps anything unfinished moving to the next round.
Source library
One home for the raw material — posts, transcripts, press, and guidelines. Drop in something new and it feeds straight into the voice profile.
Media library
Shared storage for the photos, graphics, and video behind each post. Clients upload directly, so assets never get lost in DMs and email threads.
Publishing & scheduling
Schedule approved posts to go live at the right time, with a clean record of everything published per client.
Results tracking
See what's live and how it performs by client, so you can prove the value of the work you ship.
One workspace for every client's voice
Stop juggling docs, DMs, and drafts across tools. Column gives your studio a single place to manage voice, sources, and drafts for every founder you write for.
"Column lets us run executive voice for every client from one place."
Mara Lede
Founder & CEO, Lede & Co.
Client reviews that don't break your flow
Send one review request with every draft in it. Clients approve or comment in minutes, and you always see exactly where each piece stands.
Publish with confidence, prove what works
Schedule approved content, keep a clean record per client, and track how every post performs so you can show ROI.
Run your studio on Column
Give your team one place to capture founder voice, draft in it, and ship LinkedIn content your clients are proud to publish.
Loved by the studios behind today's founder voices
@maya_writes
Column cut our draft-to-approval time in half. Clients actually reply now.
@tomokafor
Every draft sounds like the founder, not like a template. That's the whole game.
@renee.studio
We onboarded five new clients last quarter without adding headcount.
@maya_writes
Column cut our draft-to-approval time in half. Clients actually reply now.
@tomokafor
Every draft sounds like the founder, not like a template. That's the whole game.
@renee.studio
We onboarded five new clients last quarter without adding headcount.
@maya_writes
Column cut our draft-to-approval time in half. Clients actually reply now.
@tomokafor
Every draft sounds like the founder, not like a template. That's the whole game.
@renee.studio
We onboarded five new clients last quarter without adding headcount.
@maya_writes
Column cut our draft-to-approval time in half. Clients actually reply now.
@tomokafor
Every draft sounds like the founder, not like a template. That's the whole game.
@renee.studio
We onboarded five new clients last quarter without adding headcount.
@maya_writes
Column cut our draft-to-approval time in half. Clients actually reply now.
@tomokafor
Every draft sounds like the founder, not like a template. That's the whole game.
@renee.studio
We onboarded five new clients last quarter without adding headcount.
@danielpak
The voice profiles are uncanny. Our writers edit instead of guessing.
@aishabello
Review requests killed our endless email threads overnight.
@greglin
Finally a tool built for how ghostwriting studios actually work.
@danielpak
The voice profiles are uncanny. Our writers edit instead of guessing.
@aishabello
Review requests killed our endless email threads overnight.
@greglin
Finally a tool built for how ghostwriting studios actually work.
@danielpak
The voice profiles are uncanny. Our writers edit instead of guessing.
@aishabello
Review requests killed our endless email threads overnight.
@greglin
Finally a tool built for how ghostwriting studios actually work.
@danielpak
The voice profiles are uncanny. Our writers edit instead of guessing.
@aishabello
Review requests killed our endless email threads overnight.
@greglin
Finally a tool built for how ghostwriting studios actually work.
@danielpak
The voice profiles are uncanny. Our writers edit instead of guessing.
@aishabello
Review requests killed our endless email threads overnight.
@greglin
Finally a tool built for how ghostwriting studios actually work.